Job Description

Manager of Communications and External Relations

Reports To: Chief Administrative Officer
Location: Chattanooga, TN (Onsite Position), Exempt

POSITION STATEMENT

The Manager of Communications and External Relations is a pivotal role at CARTA, responsible for the development and implementation of a comprehensive communications strategy. This role oversees media relations, community outreach, corporate events, social media, internal communications, and marketing for the Lookout Mountain Incline Railway. Additionally, the position manages advertising sales and ensures a unified brand policy across all organizational communications. This position also supervises the customer service team.

KEY RESPONSIBILITIES

Communications Program Development:

• Develop and execute a comprehensive communications strategy for CARTA.
• Establish and maintain media relations to promote CARTA’s initiatives, services, and events.
• Manage community relations and outreach programs to engage and inform the public about CARTA’s services and initiatives.
• Plan and execute corporate events that enhance CARTA’s visibility and stakeholder engagement.
• Oversee the organization’s social media presence, ensuring timely and engaging content across all platforms.
• Manage CARTA’s inbound call center and microtransit dispatch operation.

Internal Communications:

• Develop and implement an internal communications program to keep employees informed and engaged.
• Facilitate effective communication between CARTA’s leadership and the Board of Directors.

Marketing and Brand Management:

• Oversee marketing efforts for the Lookout Mountain Incline Railway through coordination with a third-party vendor.
• Manage the sales of advertising space, including bus wraps, to generate revenue.
• Ensure a consistent and unified brand policy across all CARTA communications and marketing materials.

QUALIFICATIONS

• Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
• Minimum of 5 years of experience in communications, public relations, or marketing, preferably in a public transportation or public sector environment.
• Proven track record of developing and executing successful communications strategies.
• Strong media relations skills and experience managing social media platforms.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience with internal communications and corporate event planning.
• Knowledge of marketing principles and experience overseeing marketing efforts through third-party vendors.
• Ability to maintain a unified brand identity across all communications and marketing channels.
• Supervisory experience.

PREFERRED QUALIFICATIONS:

• Master’s degree in Communications, Public Relations, Marketing, or a related field.
• Experience in the transportation or public sector.
• Knowledge of the Chattanooga area and community.

KEY COMPETENCIES:

• Strategic Thinking: Ability to develop long-term communications strategies aligned with organizational goals.
• Relationship Building: Strong ability to build and maintain relationships with media, community stakeholders, and internal staff.
• Creativity: Innovative approach to communications and problem-solving.
• Leadership: Ability to lead and motivate a team, manage vendors, and coordinate with other departments.

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Equal Employment Opportunity Statement: CARTA is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other legally protected characteristic. We are committed to providing a workplace free of discrimination and harassment. We celebrate diversity and are dedicated to creating an inclusive environment for all employees